OUR services
BRANDS BUILT FROM THE INSIDE OUT
We believe brands should reflect the heart behind the business.
Rooted in purpose. Guided by values. Designed to grow.
Every entrepreneur begins with a vision — an idea shaped by experience, curiosity, and the desire to create something meaningful. That vision deserves more than surface-level expression. It deserves clarity, intention, and a strong foundation.
Our role is to help entrepreneurs clarify what matters most, translate that clarity into a thoughtful brand, and support the work they love with intention.
Because it is possible to make a living doing what you love — when you build with vision.
THE VISION-led BRAND process
What it feels like to work with us
clariTY
We begin by clarifying the core of your business: your mission, vision, values, and positioning. This foundational work creates alignment and direction, ensuring every decision moving forward is intentional and grounded in purpose.
StrateGY
Strategy shapes everything we design. We dig into who your people are, what they need, and how your brand can create genuine connection — so your visual identity isn't just beautiful. It means something.
Empower
Your result is a brand that feels aligned, purposeful, and ready to support long-term growth. You'll leave knowing exactly who your brand is and how to talk about it. Because a brand you understand deeply is one you can step into fully — and build from.
EQUIP
You'll receive your final files, a brand guide, and a launch session to walk through it all — so you can move forward with clarity and confidence from day one. You’ll feel equipped to launch & implement your new brand & start building connections that convert into sales.
Explore Our BRAND PACKAGES
THE
BRAND FOUNDATION
$1,898 · 3-4 weeks
2 payments of $949
✓ Brand Strategy Workshop (mission, vision, values statements) + Creative Direction
✓ Primary Logo, One Alternate Logo, Social Media Logo
✓ Color Palette
✓ Font Pairing (2-3 fonts)
✓ Brand Style Guide PDF
✓ Final files in 1 brand color
✓ Flexible payment plan
This is right for you if you're in the early stages, working with a lean budget, and need a strong, clean foundation to build from.
MOST
SCALEABLE
THe FUll
BRand Build
$6,000 · 6-8 weeks
4 Payments of $1,500
✓ Everything in the Foundation Package Plus:
✓ Full Logo Suite (Primary, Secondary, Wordmark, Brand Mark, Social Media Logo, Favicon for web browser)
✓ In-Depth Positioning Guide with Brand Voice + Pillars
✓ Brand Pattern or Texture
✓ Stock Brand Photography
✓ Brand Guide PDF
✓ Final files in multiple brand colors
✓ Flexible Payment Plan
This is right for you if you're serious about building a brand that commands attention, attracts premium clients, and gives you a complete system to grow into.
Website
BUild + Design
$5,000-12,000 · 6-8 weeks
Split Across 4 Payments
✓ Squarespace or Shopify platform
✓ Custom Design with Brand Integration
✓ Mobile Optimized Layout
✓ Dynamic Home Page, About Page, Contact Page
✓ Additional: E-commerce Shop Page, Blog Page, Pop-Ups, Apps
✓ Stock Brand Photography
✓ Basic SEO
✓ Optional Training Session so you can manage it yourself
Best paired with the Full Brand Identity — so your site and brand are built together from the same foundation.
ADDITIONAL SERVICES
✓ Brand Kit loaded into Canva so you can create your own graphics
✓ 6 Instagram Static Post Template Designs
✓ 6 Instagram Story Template Designs
The perfect launch kit to get your brand out into the world.
Canva brand kit + INstagram Templates
✓ Unboxing Experience: Shipping Boxes, Shipping Tape, Stickers
✓ Package Labels, Bottles, Jars, Product Boxes
✓ Print Ready Files
Create an unboxing experience that wows your customers.
Package Design
✓ Stickers, Water Bottles, Coasters, Coffee Mugs
✓ T-Shirts, Sweatshirts, Hats
✓ Tote Bags, Shopping Bags
Make passive income while your audience sports your brand.
MERCH Design
✓ Storefront Signage
✓ Pantone Paint Color Matching
✓ In-Store Displays
Immerse customers in a shopping experience they keep coming back to.
Interior Consulting
faqs
What's included in each package?
The Brand Foundation includes the essential elements you need to launch with a brand that feels intentional and cohesive — a primary logo and alternate mark, color palette, typography system, and a brand style guide so you know how to use it all. Everything is built on a brand strategy foundation, so the design decisions have real reasoning behind them.
The Full Brand Build goes deeper. In addition to everything in the Brand Foundation, you'll receive a complete logo suite, brand voice and messaging pillars, a positioning guide, brand patterns or textures, a curated stock imagery and comprehensive brand guide to carry into every corner of your business.
What do I need to bring to this process? Do I need to know what I want my brand to look like?
You don't need to have it figured out. That's our job as brand experts!
Before we begin, you'll fill out a brand questionnaire that helps us understand your business, your vision, and your goals. From there, we guide you through everything — the strategy, the creative direction, the design. You bring the vision for your business. We translate it into a brand.
Most clients are surprised by how much clarity they gain just from the early strategy work, before a single design is made.
Do you design websites too?
Yes. Once your brand is built, we can design a custom website to give it a home — whether that's a simple landing page, a multi-page site (Squarespace), or a full online store (Shopify). Website projects start at $5,000 and take 6-8 weeks.
Website design works best when it follows brand work, so everything feels cohesive from the start. If you're interested in both, mention it in your inquiry form and we can talk through the best way to sequence it.
How do I know which package is right for me?
A good rule of thumb: if you're early-stage, working with a lean budget, and need to get your brand off the ground, the Brand Foundation is a strong place to start. It gives you everything you need to launch with confidence.
If you're building something you want to grow into for years — something that needs to attract premium clients, tell a layered story, and show up cohesively across every touchpoint — the Full Brand Identity is worth the investment.
If you're still not sure, that's exactly what our intro call is for.
How far out are you booked? When could we get started?
Availability varies depending on the time of year. The best way to find out is to fill out the inquiry form — we'll follow up within 48 hours with current availability and next steps.
If you have a specific launch date in mind, mention it in your form and we'll do our best to work backward from there.
What happens after I apply?
Once you submit the inquiry form, here's what to expect:
You'll hear from us within 48 hours. We'll send a link to schedule a short intro call with Kristen to talk through your vision, your goals, and which package makes the most sense. From there, you'll receive a custom proposal — and if you're ready to move forward, we'll slot your project on our calendar.
No pressure, no obligation. Just a conversation to see if we're the right fit for each other.
Is the Full Brand Build really just $6,000, or could it end up being more?
The Full Brand Identity starts at $6,000, and most clients invest between $6,000 and $10,000 depending on the scope we determine together during the booking process. For example, maybe you need a website, packaging or merch design. We'll never surprise you with costs you didn't agree to. Your custom proposal will outline exactly what's included and what it costs — before anything begins.
Do I need to have my business fully figured out before working with you?
Not at all. We work with founders at the very beginning of their entrepreneurial journey — that's exactly who this is designed for. You don't need a perfect business plan or years of experience. You need a vision for what you're building and a willingness to do the foundational work alongside us. We have a resource in our shop that may be a perfect guide for you — check out The Brand Launch Planner which walks you step-by-step through launching a business in 6 months.
Because it is possible to make a living doing what you love — and a strong brand is one of the first real steps toward that.
how the
vision-LED brand process works
step no. 1
brand foundation
The Visionary Brand Experience is all about equipping visionary founders like you, set your business up for success by casting vision & thinking about your brand holistically from day one. That means the brand behind the visuals needs to be worked out first - this includes coaching to write statements for your purpose, vision & mission along with listing your values. Laying this foundation is crucial to your success as a business.
step no. 2
brand framework & positioning
Your business exists to serve people. Establishing the unique way your brand does that, keeps your brand focused on your people above all else. And, your customers will feel it. We'll tap into their identities to create connection to position your brand in the market. You’ll provide you with a Brand Strategy Guide that provides insights & clarity to your value proposition, messaging pillars & brand voice.
step no. 3
brand identity design
The final step is to dive in to designing a visual identity system based on the solid foundation, framework & positioning that was formed in steps 1 & 2. Design choices are made with all of this in mind, resulting in a well-crafted brand that has the power to propel your business into the world. This includes: Creative Direction & a Brand Presentation containing logos, brand elements, imagery, fonts, a color palette & any other deliverables we prescribed during the booking process.
step no. 4
delivery & launch
You’ll receive your final files, assets and a Brand Guide along with coaching & consulting to successfully launch & implement your brand with confidence.
