brands
for vision-led
livlihoods
We build the brands that empower you to build a living around meaningful work.
is a boutique brand strategy and identity studio partnering with founders at the beginning of their entrepreneurial journey. Our work centers on clarity — translating vision into a brand that can grow alongside both the business and the life behind it.
white loft creative
bespoke brands
built with intention
We begin by clarifying the core of your business: your mission, vision, values, and positioning. This foundational work creates alignment and direction, ensuring every decision moving forward is intentional and grounded in purpose. The result is a brand that feels aligned, purposeful, and ready to support long-term growth.
OUR PROCESS
The vision-led
brand process
Our work begins with clarity. Through our Vision-Led Brand Process, we help entrepreneurs build brands on a strong foundation — starting with mission, vision, and values before moving into strategy and visual identity. Every step of our 3 phase process builds on the last, creating a brand that feels grounded and cohesive from the inside out.
STUDIO OWNER
Kristen Sandvig
Kristen founded White Loft Creative on the belief that entrepreneurship is a powerful way to build a living around meaningful work.
We believe brands should be built from the inside out. Rooted in purpose. Guided by values. Designed to grow. Our role is to help entrepreneurs clarify what matters most, translate that clarity into a thoughtful brand, and support the work they love with intention.
Because it is possible to make a living doing what you love — when you build with vision.
brands by wlc
Who we work with
We partner with entrepreneurs who value clarity, strategy, and thoughtful design — and who want to build brands that support both their business goals and the way they want to live.
Whether you’re launching something new or refining an early-stage idea, we meet you where you are and help you move forward with confidence.
kind words
from our clients
“Kristen truly took the time to understand who I am, who/what my brand is, and who my target demographic is. She is a master at taking all of my wordiness and over-explanation and putting more powerful, more targeted words and feelings into key brand messaging that converts! Since announcing my rebrand, I've had thirteen new client inquiries, which is 10 more than I've had in the past year prior to rebranding! Kristen's ability to identify font pairings, and even create marks that feel like *me* was impressive. I would highly recommend working with Kristen on your branding—she's a ball of sunshine and really cares about making sure her clients are excited about their new brand!”
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