From Business to Brand: The 4 Things You Need Before You Launch
Often times branding is the last thing on an entrepreneur’s list. But in reality, it should be thought about from day one, or, even before. If you’re looking to start a business, this is where you should start.
To set your business up for success, you need to lay a firm foundation from the start. By doing so, you’re transforming your business idea into a well-thought-out brand that will connect with your audience & drive sales for years to come.
So, what does establishing a lasting brand foundation look like? There are 4 key elements you need to define. It’s best if you have these written out as statements.
the 4 key elements you need before you launch:
No. 1 DEFINE YOUR PURPOSE statement
Also known as your “why”
This explains why you started & why you get out of bed every day to keep going. This should drive your business goals going forward.
No. 2 CAST YOUR VISION
The dream big “what”
This is an aspirational statement to describe what the world will look like when your business achieves the change it’s seeking to make. Paint a picture of the future once your business has impacted it.
No. 3 DEFINE YOUR MISSION
The “how”
This describes the plan of action to achieve the vision. Think of this as a big picture goal(s). This is often more of an internal message to inform employees how to contribute to the greater purpose.
no. 4 ESTABLISH YOUR VALUES
The support
These are values that support your overarching mission or vision. Often they’re re-occurring words or themes found in your purpose, vision & mission.
here’s Why doing all this work up front to establish a brand foundation is so crucial to your success as a business owner:
It will serve as a guide as you make decisions, move forward & grow your business/team.
It keeps the people you serve at the center of everything you do.
It helps form a connection with your customers through a defined set of shared values
It will provide confidence to talk about & sell your business, but also clarity for messaging & content.
Feeling inspired to begin writing out your statements?
We have a FREE resource to help you get started on establishing your brand foundation!
The Brand Foundation Workbook equips visionaries like you, set your business up for success with clarity & confidence by laying a firm foundation for your business from day one. Want to start a business, but not sure where to begin? Start with this workbook!
It’s packed full of goodness to guide you through the process of defining your purpose, vision, mission & values for your brand (think helpful graphics, fillable sections & tips) AND why this is crucial for the success of your business.
Cheers to entrepreneurship!
If this was helpful, share with a fellow entrepreneur! Questions? Leave a comment below.
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